From the Fall 2008 issue of our newsletter, Let's Grow. For a FREE subscription, CLICK HERE
5 Ways to Build Trust
Buying products sight unseen is an act of faith. Build trust with techniques like these.1. Money-Back Guarantee
An obvious first step, a strong guarantee is an essential element in making prospects comfortable with ordering from you.
2. Customer Reviews
Few things do more to build trust than including customer reviews, both good and bad, next to as many of your products as possible.
The better your photography, the more comfortable ordering long-distance will be for your prospects. When possible, show them both what plant blooms look like and the shape of the overall plant.
4. Best Sellers
A list of best selling products goes a long way towards reassuring buyers that they too will be satisfied.
5. Contact Information
Don’t make customers search for contact information! Include your phone number, street address and email address on every page, including your shopping cart.