How did you come to specialize in garden industry marketing?
Q&A: How We Work
- How did you come to specialize in garden industry marketing?
- Who is your typical client?
- How is Evergreen Marketing different from other agencies?
- How do you help garden industry companies attract more business?
- What can I expect if I work with Evergreen Marketing?
- How long will it take to get results?
- If we work together, what’s expected of me?
- Have you ever turned away prospective clients?
- How do you get paid?
- How do we get started?
As Valerie Gosset, Evergreen Marketing President explains, "It evolved out of two of my own passions, marketing and gardening. Direct marketing has been my profession for more than 25 years. Gardening has been a serious pastime for even longer.
"Since I started Evergreen Marketing (originally Powell Direct) more than ten years ago, I’ve spoken to hundreds of gardening companies each year. A great many suffer from hit-or-miss marketing. They have no clear plan, do little or no research, lack a compelling message, don’t track results well, and fail to isolate and build on winning elements of their campaigns.
"To help these companies consistently generate all the business they need, I drew on my previous experience selling $2 billion in products and services while working as a marketing executive, product manager, creative director and media buyer.
"By applying the marketing systems that had worked for me in the past to my garden industry clients, I developed a proven strategy to help companies generate all the business they need faster than they would on their own."