Our Marketing Services
Research and Planning
To maximize your opportunities, we identify as many markets for your products or services as possible. We then investigate further to determine which offer the most potential.
A competitive analysis guides us towards the most effective media, the strongest benefits and the optimum timing for your marketing campaign. A thorough review of your past marketing programs and their results also helps lay the foundation.
With a solid understanding of your place in the market, we develop an economical step-by-step plan for gaining new customers, increasing the income from existing ones, and multiplying your profits.
Media Planning, Negotiation and Placement
Once the strategy is set, extensive research helps us develop a specific media plan for implementation. We evaluate media categories, including catalog mailings, direct mail, magazines, newspapers, card decks, inserts, television, telemarketing and search engine marketing.
After we select the most appropriate media categories, we evaluate specific media for its ability to target your market, responsiveness, use by competitive advertisers, and cost per thousand reached.
To limit your risk, we always test on a small, representative sampling of the strongest media, and gradually expand on what works best.
Perhaps what our clients appreciate most is our strong negotiating ability, which often saves them tens of thousands of dollars.
Copy and Design
We craft our copy and design with one goal in mind: to increase your sales. Powerful benefits and compelling proof permeate our copy. At the same time, our designs create a look and feel that captures the essence of your business. That tone is carried throughout all the materials we produce, including ads, direct mail, catalogs, brochures, newsletters, e-mail and web sites.
Production
Our extensive network of reliable vendors helps us find the best match for your needs. We can save you both time and money on printing, mailing services, e-mailings and web site programming.
Campaign Tracking
Knowing what has and hasn't worked for you is vital for planning future campaigns with confidence. With proper systems in place, it’s possible to isolate individual elements – including media, headlines, catalog covers, offers, timing, prices, or any other variable – and determine exactly how much each helps or hurts your bottom line.
We can help you construct tests that ensure statistically valid results and set up systems to track the responses from all sources, including the Internet. Once we’ve gathered the data, our insightful analyses uncover the most promising avenues for future growth.