Our Marketing Services:

Methodically determining what you’re offering, when, to whom, and how you’ll reach them can spell all the difference between runaway success and a complete waste of money. Yet an alarming number of companies fly by the seat of their pants, and make vital strategic decisions based on pure guesswork.

If like most of our clients, your time is already consumed with running your business, managing inventory, finding and training staff, handling customer service issues, balancing budgets and juggling shipping logistics. If you’re not a professional marketer, why add that headache to the mix? Leave the strategy and execution to folks like us who do that, and nothing but that.

• 10 Marketing trends for 2013 and beyond
• How small businesses can outshine big ones
• Crafting a great tagline
• Emphasize the positive in guarantees and disclaimers
• 5 steps to take your business where you want it to go
• Crafting a great tagline
• Emphasize the positive in guarantees and disclaimers
• Content marketing 101
• How to avoid the most common mistakes in direct marketing testing
• What’s your breakeven advertising budget?
• Gaining insights into your web traffic
• 5 ways to get more mileage from your product shipments
• Tips on selling to new gardeners
• 3 ways to grow your business
• Quick and easy competitive research
• 7 tips for writing more powerful copy
• A systematic process for writing effective advertising
• Good advice for marketing to new and non-gardeners
• Strategies niche marketers use to compete with mass merchants
• Developing a promotional plan
• A simple request that can boost sales
• A treasure trove of offers to test
• A simple way to reduce your return rate significantly
• A dramatic example of how the world of marketing is changing
• Two keys to double-digit growth
• Burpee’s latest innovation in selling to younger gardeners
• Bluestone Perennials gets high marks for environmental friendliness
• More environmentally friendly business practices
• Getting your message to more people, more effectively
• Burpee’s campaign to entice a new generation of gardeners
• More ways Burpee is growing a new generation of gardeners
• Using marketing personas
• What’s the best way to present your message?
• Should you put prospecting on hold?
• Does your marketing message need revamping?
• My favorite plant company guarantees
• Do you make these mistakes in guarantees?
• An overview of live plant guarantee policies
• What merchants need to know about selling value
• Competitive advantages ready for the taking
• How do your customers perceive you?
• Are you missing opportunities to cross-pollinate your marketing?
• An overview of live plant guarantee policies
• Do you make these mistakes in guarantees?
• My favorite plant company guarantees
• New online opportunities in B-to-B marketing
• How catering to Gen X can pay off
• A study in pricing psychology
• Evaluating the relative strength of B-to-B marketing channels
• Are you too close to your own advertising?
• Lessons from Terrain in attracting younger gardeners
• Tips on prioritizing your marketing goals
• Time to rethink your advertising budget?
• What should your goals be?
• What Artistotle can teach us about advertising
• Distinguish yourself
• A year-end review by the numbers